Social Media Portfolio

Explore my full portfolio on Authory.

Special Project: Jewelry IG Profile

I created this sample Instagram page for a client seeking to revitalize her boho jewelry business. Along with showcasing her materials and designs, it incorporates her brand pillars and business goals of educating and informing potential customers about her creative process, proper jewelry care, and style tips.

Client Branding: Postnatal Wellness

I worked with this client, a postnatal nutritionist and fitness coach, in spring/summer 2025 to reestablish her brand after a lengthy break. Her style was more colorful and maximalist than others in her niche, so I blended the expected soothing neutrals with her trademark teal and her welcoming, unpretentious tone. Within 3 months, engagement increased 9% and followers increased 4%.

Educational Content: Native Gardening

For the fall 2024 planting season, I researched and produced two social media campaigns designed to help renters participate in nativescaping. Since renters often don’t have the space (or permission) to plant in the ground, I curated a selection of nursery plants that customers could confidently plant in containers. They were among our most popular and most-shared posts of the year.

Special Project: COVID-19 Communication

In March 2020, I helped my team adapt tech and reshape content for an abruptly online-only market. The team also wanted to be purposeful in its community outreach, supporting local health care providers, schools, and more. The first post in the carousel received ten times the usual number of likes and shares.

Client Branding: Church

This church wanted to redefine its brand when it began the process of remodeling and moving into a new location on a more heavily trafficked road. These cross-channel print and online graphics contributed to a 15% increase in visitors.